I dabbled with Fast140 this morning. It’s a Twitter speed-typing game. It’s one of those games which makes you indulge and do better the next time around – an easy indulgence game for all ages and types.
Fast 140 is a typical “old time typing exam” format, where I look at the content in the box above and type the same in the box below. Simple!
As I started playing this game a few thoughts crossed my mind, about the potential this game can have for marketeers and anyone who wants to send messages out to users.
For a game that requires you to pay attention to what’s written and replicate it, you are performing the task carefully, but not paying “overt” attention to the meaning / content of what’s written. But at a sub-conscious level there is a huge impact it can make on the minds and retention of concepts.
After having played it for 30 mins, I remember the following terms out of the game: Nokia, Easter, Blackberry, Harry Kallas and the loss to NFL, Phil Spector and his murder case….
Also, its known that repetition helps retention of concepts / things in the mind better!
So, Fast140 text box can be used by news channels to give out timely news, large brands can do their brand building exercises here by sending out relevant messages, governments can send out signals of their desire to users using this platform, plain simple – any brand can use this text box to send out messages about their brands, businesses via this text box.
It can also be used as a teaching tool for kids, where schools can have their own version of Fast140, where kids can type text that pertains to their syllabus 🙂
For Fast140, it’s a way to monetize their application! Would be interesting to note what the Fast140 team does. Will update here as and when I find out their moves….