Brand

Naming a name!

Juliet: ‘Tis but thy name that is my enemy; Thou art myself… What’s in a name? that which we call a rose By any other name […]
August 4, 2009

Taglines: Dead & Redundant Or Relevant?

Taglines traditionally are defined as a part of the brand building exercise that sums up the mission, intent and image of the business. When I studied […]
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