marketing

3 Keys to a successful startup: Engage-Build-Sell

Choosing what to focus on after getting started can be rather confusing for the startup founders. In most cases founders lose out on crucial time, right […]
August 2, 2010

Speaking @ Chandigarh’s 1st Online Media (offline) Conf.

Chandigarh is bustling with activities of all sorts – art, theater, startup… and this one is Chandigarh’s FIRST Online Media (Offline) Conference! Emagzin (an online magazine […]
May 12, 2010

Naming a name!

Juliet: ‘Tis but thy name that is my enemy; Thou art myself… What’s in a name? that which we call a rose By any other name […]
August 4, 2009

Taglines: Dead & Redundant Or Relevant?

Taglines traditionally are defined as a part of the brand building exercise that sums up the mission, intent and image of the business. When I studied […]
April 15, 2009

Influencing the influencers

The following writeup was written for I.T. magazine. Here is the published link – Finding and Influencing the Influencers In today’s world, with over thousands of […]
April 14, 2009

Fast140 – their “Text” can be their revenues

I dabbled with Fast140 this morning. It’s a Twitter speed-typing game. It’s one of those games which makes you indulge and do better the next time […]
April 8, 2009

Lessons to bear the recession: Instablogs

Ankit the founder and CEO of Instablogs has shared on his blog how he and his rockstar team at Instablogs did the right things to take […]
March 6, 2009

Workplace Humor: Literally Productive

DeskAway has created this short video: Literally Productive. It’s funny and subtly drives the point of how its important for leadership positions to stay updated on […]
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