All of us want that “best” Logo designed for our startup. That Logo, which will differentiate our brand from the clutter, something that will uniquely represent our USPs & one that will aesthetically appeal to all sensibilities!
So, what is that Good Logo or what all should it have? I’m not a researched authority on Logo Designs, but practical experience coupled with some practical design sense has me listing the following:
It is important for you to take ownership of the logo design. Outsourcing it to a designer is the thing to do, but it is important that you know what you want and convey the same to the designer. You can try and draft a short design specification document which will list out mainly, but not inclusive:
The above will not only let you convey your thoughts to the designer, but will help the designer understand what is required and estimate efforts. Once the initial version of the logo design is out, its is important that you quickly go around and take customer / general user feedback by way some random sampling. This you can do by asking directed questions to your friends & family, your team / employees, & some select customers of yours. You can even get feedback from some perfect strangers by walking into a cafe and asking people for their feedback. You can always thank them for their time by buying them coffee! 🙂 Logo design is an iterative process and it changes with time. What is important to achieve is a clean design, easy to read and remember font & a simple representation of the same – such a design can be everlastingly relevant. Here’s a site that has listed logo design trends and some interesting tips: http://www.logolounge.com/articles/default.asp?Archive=True&ArticleID=680